AR Standees
The Power of AR Standees in Modern Marketing
In today's competitive corporate world, it takes more than the conventional ad to engage the customer. That is where Augmented Reality (AR) standees step in, changing the way businesses connect with their market.
Imagine your customers interacting with your products even before they buy them. That's what we did for Easyboba! We created an interactive AR standee that brought their delicious drinks to life, allowing customers to watch their order materialize in real-time before they even bought it. The result? Thrill, engagement, and memories that last a lifetime!
AR standee
What is an AR Standee?
As digital marketing evolves, it’s no longer just about visibility—it’s about creating immersive experiences that engage and connect. With smartphones central to daily life, the challenge is not only reaching audiences but captivating them with narratives that leave a lasting impact. Autofocuss leverages cutting-edge technology to transform digital ads into seamless, interactive experiences—no app downloads, no barriers, just effortless engagement that turns passive viewers into active participants.
Our AR standee is a game-changer, blending traditional standees with augmented reality to bring static images to life. By simply scanning a QR code, consumers can experience 3D product models, animations, and interactive elements in real-time. This innovative approach enhances customer engagement, making brand messaging more appealing, memorable, and impactful.
Benefits
Benefits of AR Standees to Businesses
Redesign Brand Engagement with AR Standees
Together with Autofocuss, we animate static standees with Augmented Reality (AR) Standees, turning plain marketing into dynamic, interactive experiences.
The possibilities are endless:
More Customer Engagement
AR standees engage with customers through engaging and visually stimulating content. Whether a 3D preview of the product, animated demonstrations, or gamified experiences, the technology grabs attention the moment it is seen.
Higher Sales & Conversions
By enabling customers to try out products prior to purchasing them, AR standees facilitate the decision-making process, reduce fear, and enhance sales. Seeing a product visually as it appears or functions in real life instills confidence in the mind of the buyer.
Boosted Brand Recall
Static standees tend to be overlooked. AR-powered standees, on the other hand, leave customers with good memories that stay with them for longer, which leads to higher brand remembrance and loyalty.
Social Media Chatter & Shareability
Customers love new experiences! An AR standee can be a viral product as customers post pictures and videos and share the experience on social media. This generates natural brand promotion.
Low-Cost Marketing Tool
Unlike other ads requiring repeated spending, AR standees offer a one-time expenditure with long-term profits. They are easily updated digitally without the need to reprint content, which is cost- and labor-efficient.
Case Study
Case Study: Easyboba's AR Experience
Autofocuss Marketing is already powering AR Standees with brands such as Easyboba and more to drive engagement. With pioneering campaigns that bring higher reach, is revolutionizing what's achievable in mixed reality marketing.
For Easyboba, we developed an interactive AR standee where customers can view their drinks before they order. Customers can, through scanning an easy-to-read QR code, see the 3D representations of the drinks, personalize their order, and learn about ingredients in an interactive way.
The Impact:
- More customer interest & engagement in-store
- Higher sales conversion since customers felt more sure of their purchase
- Social media buzz with customers discussing their AR experience online
- Better brand reputation as a tech-forward & customer-centric company
Business
How to Use AR Standees in Your Business
Interactive Storytelling – Share exclusive, behind-the-scenes experiences with your fans by infusing AR moments into your storytelling. Take them through your design process, sneak peeks, or product crossovers in ways they've never experienced before
Viral Engagement – Wake up hyper-realistic 3D characters, avatars, or animations into life, which fans can touch, capture, and share with their social circle—naturally expanding your audience.
Immersive Fan Experiences – Leverage QR codes or smart links to bring followers into an interactive realm where they can experience your content in a new, exciting way, building greater loyalty and affinity.
New Monetization Avenues – Collaborate with brands to produce sponsored AR experiences that naturally integrate into your content, making promotions more real and engaging while opening up new revenue streams.
By using Autofocuss AR Standees, designers are able to shift away from static content consumption and bring their audience into an engaging, interactive narrative experience.
Step 1: Establish Your Marketing Objectives
Determine what you want to achieve—be it more traffic, more sales, building your brand, or social media buzz.
Step 2: Choose the right AR experience
Select the AR experience that will best complement your audience. Some of the options include 3D product previews, animated character brand mascots, interactive narratives, or gamification features.
Step 3: Develop & Deploy
Partner with an AR development team to design top-notch, interactive standees that speak volumes about your brand. Once done, install them in areas with high traffic to ensure maximum exposure.
Step 4: Promote & Measure Success
Encourage consumers to interact with the AR standee and share it on social media. Track consumer interaction rates, comments, and sales outcomes in an attempt to further refine your approach.
Benefits
Who Can Benefit from Autofocuss AR Standees?
At Autofocuss, we help businesses and creators turn ordinary brand interactions into engaging,
immersive experiences with AR Standees. Whether you’re looking to captivate customers, enhance events,
or create shareable content, our AR-powered standees bring your vision to life.
Enterprise Marketing Teams
Transform traditional campaigns with interactive AR standees that engage customers in stores, at events, or through digital activations.
Advertising & Creative Agencies
Elevate client campaigns by integrating AR standees into OOH ads, experiential marketing, and product launches for a next-level brand experience.
Retailers & E-Commerce Brands
Drive sales with AR-powered product displays, letting customers interact, explore features, and even try before they buy—right from their mobile devices
Event & Trade Show Organizers
Make your booth unforgettable with AR standees that deliver virtual demos, interactive storytelling, or live product showcases to engage attendees.
Entertainment & Media
Promote movies, music, and shows through lifelike AR characters, interactive posters, or exclusive content drops that fans can engage with in real time.
Consumer Packaged Goods (CPG) Companies
Bring product packaging to life with AR standees that share brand stories, tutorials, and interactive promotions at the point of sale.
Creators & Influencers
Boost engagement with shareable AR content, allowing fans to interact with virtual standees, record videos, and spread your brand’s message virally.
Small & Medium Businesses (SMBs)
Compete with big brands using cost-effective AR standees, creating eye-catching, interactive experiences that drive customer engagement.
Technology Innovators
Integrate AR standees into your digital strategy, whether it’s for banking, healthcare, education, or corporate branding, to create more engaging customer experiences.
Conclusion
Augmented Reality standees are transforming the way businesses interact with their consumers. They blend technological advancements with real experiences, heightening the effectiveness of marketing and making it interactive. At Autofocuss Marketing, we are professionals at developing compelling AR solutions that maximize brands and deliver tangible results.
Ready to revolutionize your brand with innovative marketing?
Let’s work together and turn your dream into a reality with interactive AR experiences!
