EasyBoba, a fast-growing brand with 10+ outlets, is known for its affordable, chewy tapioca pearls and international bubble tea flavors. With influencer collaborations and a strong marketing strategy, EasyBoba has gained massive popularity. Autofocuss, the digital marketing agency behind the brand, played a crucial role in boosting its presence. A recent Instagram reel went viral, hitting 8,00,000+ views, 30k+ likes, 100+ comments, and 9.8+ shares. Here’s how Autofocuss made it happen.

Posting at the right time was key. Autofocuss analyzed Instagram insights and posted when the audience was most active, ensuring maximum reach. Understanding the audience’s preferences also played a crucial role creating content that was relatable and engaging made it highly shareable.

The Instagram algorithm favors engagement, and Autofocuss leveraged this by encouraging comments, shares, and likes, which pushed the reel to a wider audience. They also used trending, relevant hashtags to increase discoverability, reaching beyond EasyBoba’s existing followers.

The first few seconds of the reel were designed to grab attention, ensuring viewers stayed engaged. A strong hook whether through a catchy visual or fun fact helped boost retention. Additionally, influencer collaborations played a major role. By working with influencers, Autofocuss created buzz, built trust, and expanded EasyBoba’s reach organically.

The combination of timing, audience understanding, engagement, hashtags, and influencer marketing made the reel go viral. It wasn’t just about making content it was about using data-driven insights to optimize its performance. Autofocuss’s expertise in balancing creativity with strategy led to massive success, further cementing EasyBoba as a top bubble tea brand.

Reel link – https://www.instagram.com/reel/DFwf0rBSIr2/?igsh=MW95M3VrOHRxeWlqdA==