EasyBoba came on board with Autofocuss Marketing when it was just starting to shape its identity. With only a basic presence on social media, minimal design structure, and no strong storytelling — the brand had immense potential, but no clear direction. That’s where Autofocus stepped in. Our goal from day one was to build a community, a vibe, and not just a beverage brand.

At the time of onboarding, EasyBoba had around 1,000 followers on Instagram and just 2 franchise outlets. The brand had very few engaging posts, limited visibility, and lacked strong visuals and campaigns. There was no fixed tone, rhythm, or face to the brand. It was raw — but it had something unique, and that’s what we picked up.

Journey & Growth

From 1K followers to now 7K+ genuine followers, and from 2 outlets to 17+ franchise stores across India, this journey is one of consistency, creativity, and bold strategy. We didn’t just post , we built a brand language. Everything from the way the Boba cups looked in photos to how reels were edited was done with intention. The brand today stands as a fresh, young, aesthetic name in the market — and that didn’t happen overnight.

 Autofocuss Marketing Contributions

This was an all-rounder project for us.
We handled everything:

• Franchise brochure design & pitch decks

• Website creation

• Menu design

• Professional photoshoots (product & in-store)

• Creative reels (a mix of trend + storytelling)

• Offline marketing support

• Social media calendar & growth plan

• Graphics with professional Photoshop touch

• Flavor-specific marketing for every new launch   

 

Every campaign, flavor launch, or shoot was driven by understanding the audience and building something they’d remember. We didn’t go by trend alone — we created visual stories.

Campaign Highlights

One major highlight was the campaign on 30th April 2024.
The buzz created was insane.

• We launched pre-buzz stories, hype-building countdowns, influencer involvement, and location-based targeting.

• It resulted in heavy footfall at EasyBoba outlets and became a talking point all over the town.

• The campaign reflected how we combined moment marketing + local buzz + aesthetics perfectly.
  

Social Media Performance

EasyBoba’s page became much more than just product promotion — it became a space people enjoyed viewing.

• One of our reels crossed 1.2 million views, which pulled a massive number of visitors to the page.

• Currently, the page gets 1.5 lakh+ monthly views, and we see consistent growth every week.

• Stories now have engagement stickers, tap-backs, replies — it’s a two-way conversation.

• Our blend of minimal design, trendy reels, and aesthetic photography played a huge part in this.

 Collaboration with Founder

Working with Adnan Sarkar, the founder, was one of the best parts.

• He gave us space to experiment and pitch ideas.

• The mutual understanding helped us stay creatively aligned.

• Whether it was late-night approvals, brainstorm calls, or campaign discussions — this was a collaborative effort.

• It wasn’t just agency-client — it felt like one single creative team building something amazing.

 

Current Status

Today, EasyBoba is not just a beverage brand — it’s a vibe.                                                

• It has franchises across multiple cities. 

• Aesthetic Instagram presence.

• Consistent followers & organic traction.

• Customers now recognize and relate with the branding.

• And we still continue to work on newer launches, influencer marketing, and local campaigns month after month.
  

Visual Timeline : 

  

10. Conclusion

This case study is proof that with the right planning, real strategy, and passion — any small brand can scale beautifully.
What started with 1K followers and 2 outlets is now a recognized brand in India with 17+ franchises, viral reels, and a strong digital identity. Autofocuss Marketing is proud to have been part of every single step — from logo placements to launch days, from campaign ideas to viral reels.
And the journey is still going strong.




Ready to turn your brand into the next big thing?
Contact Autofocuss Marketing today and let’s build something incredible together.

Anirudha Kadam:

📧 sales@autofocuss.co.uk
🌐 www.autofocuss.co.uk 

📁 Portfolio: https://linktr.ee/autofocuss.in